Destination Österlen is a company with creative Österlen-loving communicators all over Österlen. We want more travellers to discover Österlen, stay longer, and do more activities during their trip. We will contribute to the long-term growth of Österlen and the tourism industry.
We want more people to experience our fantastic Österlen and we tell about Österlen experiences and Österlen lifestyle for curious and travelling people throughout Sweden. We have the official task of marketing Österlen as a destination so that Österlen gets more revenue.
People travel here from all corners of Sweden to discover our nature, our cities and our culture. Swedish tourists like the openness, innovation and hospitality, the genuineness and the Easterners' concern for their surroundings.
Cooperation with Österlen's businesses and associations is our lifeblood and together we bring Österlen closer to Sweden. We have given ourselves the task, together with the business community in Österlen.
More visitors and longer stays bring business opportunities for the Österlen tourism industry, increased growth and more jobs throughout Österlen. Every year we run marketing campaigns, ensure that Österlen is visible in social media channels, collaborate with tour operators and inspire national media to cover Österlen as a destination. We follow up on the effect by measuring, for example, reach, engagement and preference for Österlen.
To get more Swedish tourists to open their eyes to Österlen, stay longer and discover more, we have two perspectives. Firstly, to strengthen the Österlen brand and secondly to market Österlen destinations and experiences so that people want to book a trip here.
The marketing of Österlen is done in close cooperation with companies and organisations in the tourism industry and other industries and highlights Österlen's strengths and the tourism industry's experiences throughout Österlen.
Österlen benefits from national tourism
More Swedish visitors to hotels and other forms of accommodation, restaurants and cafés, theme parks and shops, and more people enjoying experiences in nature, will result in higher revenues and increased employment throughout Österlen.
Hundreds of thousands of people in Sweden are curious to travel to Österlen on holiday. There are large groups of travellers with Österlen dreams in Stockholm and Gothenburg, but also in Halland, Jönköping and Kalmar counties. In the neighbouring markets of Skåne and the Öresund region, people are constantly looking to discover new gems and experiences across large parts of Österlen, and the growth market of Denmark has started to find its way to Skåne to an increasing extent.
